Dr. Astrid Kainzbauer at CMMU

Discover the Power of Language with Dr. Astrid Kainzbauer at CMMU

My name is Astrid Kainzbauer, and I serve as the Assistant Dean for International Relations at Mahidol University in Bangkok, Thailand. Today, I would like to share with you why learning the German language is so important.

By studying German, you gain access to a variety of countries, as it is spoken not only in Germany but also in Austria and Switzerland. Mastering this language opens doors to these diverse markets and countries, providing significant business opportunities.

In a professional context, being able to speak the local language enables you to forge closer relationships and build trust more quickly — a crucial aspect of any business relationship. But learning German is about more than just communication; it’s about understanding the thought processes, culture, and methods of those who speak it.

German culture, for instance, is known for its analytical approach, a strong focus on quality, precision, and innovation. There is also a great deal of open-mindedness in the German-speaking world. By learning the language, you gain insight into the German, Austrian, and Swiss ways of thinking and doing things.
Moreover, speaking German is invaluable if you plan to work with Germans abroad, as it provides you access to a broader network of people and communities.

In summary, learning German offers vast opportunities in both your academic and business pursuits, while also giving you a deeper understanding of the culture and way of life in German-speaking countries.

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